New: House and Garden Monitor

GfK Living of Nuremberg, in cooperation with publishers Dähne Verlag and the German manufacturers’ association BAU + DIY, have set up an international analysis – the International GfK House and Garden Monitor – in order to obtain valid and utilizable answers to future questions in the national and international DIY field. The standardised concept for methods and questionnaires offers the possibility to compare relevant information on target groups, living conditions, DIY and buying behaviour, etc, right across the different countries. Although the approach is a multiclient one, it is still possible to contribute to the procedure with individually formulated questions. Further information can be obtained by ringing +49/911/395-44 69.