New TV campaign

In its new TV advertising campaign, Hornbach portrays the consumer’s battle against a guilty conscience with the motto “Finish it. Before it finishes you.”. In the adverts, the bathroom is used as a metaphor for the consumer’s guilty conscience. The scenes were shot in Prague’s Old Town and then computer-animated. Hornbach’s campaign is the brainchild of Berlin advertising agency Heimat, with American director Carl Erik Rinsch assuming responsibility for the filming. The adverts (which can be viewed at www.hornbach.de) will also be shown in Austria, Switzerland, the Netherlands, the Czech Republic and Sweden.