Acquisition brings improvement

With the announcement of its acquisition of Pergo, the German Pfleiderer AG has progressed to market leader in North America as an integrated manufacturer of laminate flooring with a market share of around 15 per cent. According to information from the board, the two brands, Uniboard and Pergo, will carry on in the marketplace as independent brands. The company's laminate flooring business in North America will in future be brought together in the Business Center Flooring North America. Pfleiderer is for the first time entering the market for top-quality laminate flooring in western Europe as a manufacturer and supplier with the addition of the two Pergo factories in Sweden. This integration should at the same time create a good starting point for the planned expansion of this high-margin business into eastern Europe.