New garden centre concept

The first store to follow the new garden centre concept developed by Zeus was launched this month. Gillet, the Hagebau member in Landau, opened the first new-style Floraland store on 19 March. This involved extending the existing Hagebaumarkt outlet plus garden centre to create a retail area of 22 600 m². The specialist garden store accounts for an area of 12 500 m². The concept has been structured as a modular system linking together six specialist stores covering the segments of horticulture, garden furniture/leisure, wood for the garden, machinery, creativity and pets, all under the one umbrella brand. A drive-in facility is the chosen solution for the segment offering wood for the garden. Although the Floraland store in Landau is linked to the Hagebaumarkt outlet there, this is a one-off solution, because the concept was actually developed for stand-alone stores.