Logimarché to Bricomarché

The French Mousquetaires Group will in future operate just the one DIY trading brand. All the 70 Logimarché outlets in France, between 540 m² and 800 m² in size, will be converted to the Bricomarché concept by 15 February. This will allow the group to create a uniform sales concept for five different sized formats ranging from 540 m² to 3 500 m² in size.