New business style

Following Brill's acquisition of Gloria Haus- und Gartengeräte last year, the two German firms are now operating under the joint name of Brill Gloria Haus- und Gartengeräte GmbH. As the company says, this means that Brill and Gloria now legally share the same roof. With two brands for the garden sector, the supplier that has emerged as a result of the link-up is represented both in specialist stores and in mass-marketing outlets.