Between satisfaction and fear of the future

With their first comprehensive survey about consumer characteristics within the European Union, the Metro Group could dispel the pessimistic impression of Germany. The German nation is by far the most satisfied in the whole of Europe. Over two thirds of the German population states that they are happy with their lives, the bleakest view of the future exists in Spain. Polish people enjoy shopping the most and British citizens are the highest consumers.  Germans are the most price-aware shoppers. Those are the results of the first representative survey about consumer behaviour in Europe, completed by several thousands of customers.
They survey shows that although the EU is the world’s largest economic area by gross national product, the USA are world champions in the art of consuming.
Annual spending of the over 450 mio Europeans on consumer goods is about 6.3 trillion €, with 229 mio US citizens spending about 7 trillion €.