Under the Weldom banner in future

16.06.2006

The Obi trading brand is going to disappear from the marketplace in France

The Obi trading brand is going to disappear from the marketplace in France. From 27 June the remaining 16 Obi stores will trade under the name of Weldom, which will signify their incorporation into the existing network of more than 300 outlets. This emerges from a report on the website of the French trade magazine, Univers. The Obi stores are part of the Leroy Merlin group and, according to Univers, after the acquisition of the majority stake in Domaxel, Weldom's central buying office, it was simply the next logical step to position the remaining Obi stores under the Weldom banner, since both trading formats have the same store profile.
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