The Coleman Company, a wholly-owned subsidiary of Jarden Corporation, has with immediate effect appointed Bruno Cercley as the new president of Coleman EMEA (Europe, Middle East & Africa). In his new position Bruno Cercley is responsible for the Coleman operations in Europe, the Middle East and Africa, as well as spearheading the international expansion of the Coleman and Campingaz brands. He is based at the European group headquarters in Lyons, France. As The Outdoor Company, Coleman is represented in the leisure sector all over the world as a marketer and innovator of quality tents, sleeping bags and gas- or petrol-fuelled equipment.