Retailing as a problem solver

One of today's greatest challenges for retailing is that of simplifying decision-making for customers by offering solutions to their problems rather than just products. Consumers everywhere are exposed to such a huge flood of information that they are overwhelmed by choices: of products and brands, even of stores.
You can read about the possibilities available to retailers here in a detailed article to be found under the Trade Topics heading at DIYglobal plus (v. Other articles on this topic as well).