Consumer attitudes of German garden owners for 2006

When making decisions to purchase all kinds of branded products for the garden, the quality is twice as important as the price for German consumers. This emerges from a survey by Top-Garten-Marken, an association of suppliers of products for the green market. Whereas 30 per cent of the respondents said that they buy nothing but high-quality branded products for their garden, patio or balcony and conservatory, only half as many garden lovers (15 per cent) made their decision based on the price alone. Top-Garten-Marken also reported that 16 per cent of respondents intend to increase their spend on green activities for 2006. Sixty per cent are planning to keep their expenditure constant, whereas 24 per cent are still undecided, and some of these are also inclining towards cutting back on the amount spent.