Max Bahr gets a little brother

Max Bahr is working on a compact area distribution concept. The new distribution channel will be called Mäxchen, and three locations are already in the pipeline in Berlin. The retail area of the new outlets will cover 250 to 270 m2, with the new shop format fulfilling the function of a local supplier in conurbation areas. Frankfurt is under consideration as a possible location for further Mäxchen stores in a subsequent phase of the project.