New store format

The US Sears group has announced a new store format that will be known as Sears Essentials and is scheduled for opening this spring. Sears’ intention is to use this brand to promote off-mall growth. The new mid-sized format is the result of the acquisition of 50 Kmart and six Wal-Mart outlets during 2004. Altogether 25 such stores are to open in the initial stage.