To meet the demand for more colour in the laundry room, Sears Kenmore is offering white goods in three new colours: Pacific Blue, Champagne and Sedona. This is in response to a survey commissioned by Sears, which shows that 70 per cent of American women homeowners are not happy with their current laundry set-up. They have very specific ideas about what needs to be changed: 25 per cent want to upgrade the decorative aspect and 33 per cent would like a new washing machine and clothes dryer.