New speciality dealers’ brand

The new “p&g” (“practical and good”) house brand from this specialist supplier of building materials was introduced at Hagebau’s building materials trade days. The “p&g” line is geared to the professional customer. The first items in the new product range should be available in spring 2005. Also celebrated at the event was the premiere of the new “Online-Medien-Office” tool. This internet application puts advertising media at the disposal of the Hagebau partners, which they can adapt for themselves with the assistance of prepared modules and according to their individual requirements as well.