Trade fair cooperation with Chinese partner

Messe Essen has entered into a cooperative agreement with the publishers of the China Flower & Gardening News of Peking. According to an announcement from the fair organisers, this publishing house is a major force in China’s green sector and at the same time the biggest organiser of trade fairs in the categories that are found in concentrated form in the international plant fair, IPM, and are also to be found to some degree in the concept of Iflo, the international floristry fair. Within the framework of this cooperative agreement, Messe Essen intends to bring exhibitors from its customer base to China, and, conversely, the new partner is to support the IPM event through recruiting further Chinese exhibitors and trade visitors.