Local gains from globalisation

Small and medium-sized manufacturers of private-label products can definitely profit from the globalisation of the retail trade. Local procurement is continuing to play an important part for retailers, despite worldwide buying markets and internet auctions. This is one of the crucial predictions made in the study, “Strategies for private label manufacturers”, which has been published by the International Council of the PLMA (Private Label Manufacturers’ Association). Today, in view of the saturated markets of the so-called first world and the slowing tendency towards consolidation, it is likely that the retail trade will focus on achieving increased value by means of value-creating private label products.