Baumax goes greener

Baumax intends to develop a more distinctive image in the garden sector. With this in mind, the Austrian DIY chain has worked out positioning strategies in a project undertaken with the Roland Berger management consultancy. Branded articles are to be stepped up in future, in addition to own-label products, according to information from the company. In this context Baumax will also be listing Wolf-Garten from the coming garden season.