Öbau is well-known

In their catchment areas the stores belonging to Öbau achieve the greatest degree of recognition ahead of their competitors. This emerges from a survey of the marketing research institute A. C. Nielsen, which investigated the prompted awareness level. In telephone interviews the respondent was asked: “I am going to read out to you the names of a number of DIY stores and builders’ merchants, and you are to tell me which of them you recognise by name.” Following are the results of the survey:
2002
2001
2000
Öbau
98 %
97 %
95 %
Baumax
97 %
98 %
97 %
Raiffeisen Lagerhaus
95 %
93 %
96 %
OBI
93 %
90 %
86 %
Bauhaus
91 %
91 %
86 %
Hagebau
69 %
65 %
44 %
Hornbach
68 %
55 %
41 %
Praktiker
44 %
46 %
35 %