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Industry observers are rubbing their eyes in amazement. Many inside the company have even found it astonishing, not to say revolutionary: Groupe Adeo has just published more detailed, revealing and up-to-date figures than ever before, and it has published them on the Internet. It’s something everyone should see.
Perhaps the actual intention is that everyone should see the figures. This is because the group – whose Latin name means “I go forward” - is using this new, frank approach to reveal something that it is surely very happy to disclose; namely that it has finally overtaken its British arch-rival Kingfisher, moving into the top echelons of European DIY store operators and the global number three slot. The sales curve shows that the DIY retailer increased its sales by 6.1 per cent to € 17.3 bn.
The corporate group has a presence in 12 countries in all (Brazil, China, Cyprus, France, Greece, Italy, Poland, Portugal, Romania, Russia, Spain and Ukraine) with 30 subsidiaries. It operates 588 stores of its own worldwide, along with 391 franchise stores. 377 outlets (including six franchise stores) come under the main distribution channel Leroy Merlin, with one store working in cooperation with Kozikaza, the online tool loan community. The stores in these twelve countries have a retail area of between 6 500 and 17 000 m².
Adeo maintains 15 retail brands in all and its activities are split into five very different categories. The “Multispecialist” category with Leroy Merlin tops the list. The local supplier category includes the chain Weldom (224 stores in France and the French overseas departments and territories or DOM-TOM with retail areas of 1 000 to 4 000 m²), the Aki chain in Spain and Portugal (65 stores each covering an average of 3 000 m²) and Bricocenter in Italy (52 of its own stores and 26 franchise outlets with an average retail area of 2 500 m²).
The “Depot stores/professionals” category also forms part of the actual DIY, home improvement and building materials business. This comprises the Bricoman chain in France, Spain, Italy and Poland with 65 stores in all (including one franchise store) and retail areas of between 5 000 and 10 000 m², with the building materials area accounting on average for 3 500 m².
Perhaps the actual intention is that everyone should see the figures. This is because the group – whose Latin name means “I go forward” - is using this new, frank approach to reveal something that it is surely very happy to disclose; namely that it has finally overtaken its British arch-rival Kingfisher, moving into the top echelons of European DIY store operators and the global number three slot. The sales curve shows that the DIY retailer increased its sales by 6.1 per cent to € 17.3 bn.
The corporate group has a presence in 12 countries in all (Brazil, China, Cyprus, France, Greece, Italy, Poland, Portugal, Romania, Russia, Spain and Ukraine) with 30 subsidiaries. It operates 588 stores of its own worldwide, along with 391 franchise stores. 377 outlets (including six franchise stores) come under the main distribution channel Leroy Merlin, with one store working in cooperation with Kozikaza, the online tool loan community. The stores in these twelve countries have a retail area of between 6 500 and 17 000 m².
Adeo maintains 15 retail brands in all and its activities are split into five very different categories. The “Multispecialist” category with Leroy Merlin tops the list. The local supplier category includes the chain Weldom (224 stores in France and the French overseas departments and territories or DOM-TOM with retail areas of 1 000 to 4 000 m²), the Aki chain in Spain and Portugal (65 stores each covering an average of 3 000 m²) and Bricocenter in Italy (52 of its own stores and 26 franchise outlets with an average retail area of 2 500 m²).
The “Depot stores/professionals” category also forms part of the actual DIY, home improvement and building materials business. This comprises the Bricoman chain in France, Spain, Italy and Poland with 65 stores in all (including one franchise store) and retail areas of between 5 000 and 10 000 m², with the building materials area accounting on average for 3 500 m².
The French builders merchant chain Dompro has 155 outlets, which are operated with…
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