News | European Home Improvement Monitor

Back

Young people want to acquire more DIY know-how

85 per cent of young Europeans are open to acquiring more DIY skills. [Image: USP Marketing Consultancy]

According to a survey conducted recently by the USP Marketing Consultancy, young Europeans in particular are very interested in learning more DIY skills. The survey indicates that 85 per cent of the respondents in the 18 to 34 age group were open to acquiring more DIY skills. Half of these respondents were generally interested in learning new things, while the other half were only interested if the skills learned were relevant to them. In contrast, more than a third of respondents in the over-55 age group had no interest at all in gaining more DIY know-how.

Both male and female survey respondents in the young age group showed a similar level of interest in learning new skills. However, the type of skills they wished to acquire differed. While the men were more interested in learning construction skills, the women were primarily attracted to acquiring know-how regarding decoration. The authors believe that to increase the footfall of the next generation, DIY stores should impart more knowledge regarding the content of DIY jobs and the skills required. Above all, good online videos are preferable for this in all age groups.

The results are based on the European Home Improvement Monitor for the 4th quarter of 2018, in which "Do-it-yourself versus Do-it-for-me" is explained in greater detail. 6 282 online interviews with consumers in eleven European countries (Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and Great Britain) formed the basis here.




| 7 February 2019

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Epicentr expands with smaller format

The Ukrainian DIY market leader Epicentr continues the expansion of its slightly smaller format. The company opened the seventh store in this format View news...

French DIY market growing, DIY sales declining

The do-it-yourself market in France grew by 0.4 per cent to a volume of EUR 26.0 bn in 2018. However the DIY stores made 0.3 per cent less sales View news...

Easter Greetings!

We wish all users of DIYinternational.com and all our advertisers a Happy Easter. The team of Dähne Verlag View news...

Homebase cuts losses following closures and job reductions

Following its acquisition by Hilco Capital in June 2018, the British DIY chain Homebase has substantially reduced its losses. A press release states View news...

Actual figures

Statistics Home Improvement Europe


Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

6th Global DIY Summit 2018

Pentrilo, painting tools

Pentrilo

Pentrilo: The future of the painting tools

More than 1 100 participants came to the 6th Global DIY Summit in Barcelona. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.

Gallery