News | European Home Improvement Monitor

Back

Young people want to acquire more DIY know-how

85 per cent of young Europeans are open to acquiring more DIY skills. [Image: USP Marketing Consultancy]

According to a survey conducted recently by the USP Marketing Consultancy, young Europeans in particular are very interested in learning more DIY skills. The survey indicates that 85 per cent of the respondents in the 18 to 34 age group were open to acquiring more DIY skills. Half of these respondents were generally interested in learning new things, while the other half were only interested if the skills learned were relevant to them. In contrast, more than a third of respondents in the over-55 age group had no interest at all in gaining more DIY know-how.

Both male and female survey respondents in the young age group showed a similar level of interest in learning new skills. However, the type of skills they wished to acquire differed. While the men were more interested in learning construction skills, the women were primarily attracted to acquiring know-how regarding decoration. The authors believe that to increase the footfall of the next generation, DIY stores should impart more knowledge regarding the content of DIY jobs and the skills required. Above all, good online videos are preferable for this in all age groups.

The results are based on the European Home Improvement Monitor for the 4th quarter of 2018, in which "Do-it-yourself versus Do-it-for-me" is explained in greater detail. 6 282 online interviews with consumers in eleven European countries (Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and Great Britain) formed the basis here.




| 7 February 2019

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Double-digit growth rates in Malaysia

The Malaysian home improvement sector is likely to grow by 10.9 per cent annually between 2018 and 2023, even as buyers gravitate towards cheap but View news...

L’entrepôt du bricolage sales up by 6.1 per cent

A sales increase of 6.1 per cent to EUR 313.7 mio has been posted by the 32 L'entrepôt du bricolage stores, the DIY distribution channel of French View news...

International Hardware Show in Cologne postponed to 2021

The Eisenwarenmesse - International Hardware Show in Cologne has been postponed to a new date in February 2021. This is how Koelnmesse is responding View news...

Light + Building postponed to September 2020

The Light + Building trade fair in Frankfurt am Main (Germany) has been postponed. The reason is the increasing spread of the coronavirus in Europe. View news...