News | The Rebond plan

Back

Mr. Bricolage concentrates on its function as headquarters

The new strategy intends to position Mr. Bricolage more strongly as a proximity retailer.

The new strategy intends to position Mr. Bricolage more strongly as a proximity retailer.

The French franchise group Mr. Bricolage wants to accelerate its strategic plan under the title of Rebond ("rebound"). This is particularly aimed at distancing itself from the stores operated by the headquarters which are  doing badly and completely concentrating on its function as system headquarters which offer their services to the associated independent traders.

The headquarters currently run 65 of the overall 781 stores themselves. These stores, as well as the e-commerce activities run by the headquarters, made sales of EUR 203.5 mio in the first nine months of 2018. That was 17.2 per cent less than the same period last year. Closures and sales of their own stores are also responsible for this at this extent. On a like-for-like basis, locations run by the headquarters resulted in a sales decline of 4.4 per cent.

They are seen to be on a good path where services for the associated traders are concerned. From January to September 2018, sales by the headquarters in this area increased by 7.9 per cent. The stores' external sales rose by 1.2 per cent - as well as Mr. Bricolage, these also include the Briconautes brand as well as stores by associated traders run under their own independent brand.

The Rebond plan also intends to position Mr. Bricolage more strongly as a proximity retailer. Five pilot stores have already implemented the new concept. The group intends to have a total of 1 000 locations in France and abroad by 2028.

| 3 January 2019


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Flügger has had a “challanging start” to the year 2019/2020

Flügger, the Danish paint manufacturer and trader, has started its financial year 2019/20 with a decline in sales. In the first quarter (May to View news...

AllHome plans 45 new openings this year and next

The Philippine home improvement chain AllHome wants to increase its number of branches in this year still from 25 at the middle of the year to 45. View news...

Falabella loses DIY sales in Chile

The Chilean retail group Falabella also feels the effects of the currency turbulences in South America on its home improvement business. In the View news...

Younger generation takes over at Globus in Germany

A generational change is to take place at the helm of German DIY store chain Globus. Erich Huwer (68), who has been CEO of Globus DIY stores for many View news...