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Maxeda DIY Group keeps sales stable in 2019

Brico Planit is Maxeda's smallest store brand in terms of store numbers.

Brico Planit is Maxeda's smallest store brand in terms of store numbers.

The Dutch Maxeda DIY Group didn't increase sales last year. At EUR 1.390 bn, they were EUR 1 mio (0.07 per cent) less than in the previous year. However the number of stores has also dropped, and namely by almost 8 per cent from 374 to 345 locations, 192 of which in the Netherlands and 153 in Belgium. The stores are operated under the brands Praxis, Brico and Prico Planit. The number of own stores amounted to 228 and 117 stores were operated as franchise. The company states, with reference to the GfK, that its market share in the Netherlands is 26 per cent and 46 per cent in Belgium.

|24 July 2020 | 12:52


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