News | Reorientation


Hagebau embraces digital transformation

The associates’ meeting of the building materials and DIY store cooperative Hagebau was held in Dresden.

The associates’ meeting of the building materials and DIY store cooperative Hagebau was held in Dresden.

Hagebau is currently getting to grips with digital transformation, as revealed by the agenda for the associates' meeting of the building materials and DIY store cooperative. Board chairman Johannes Schuller and Jan Buck-Emden, management spokesman, took the opportunity to explain the radical reorientation planned by the retailer at a press conference. "There is just one thing we have to do properly: we must undergo a radical change," said Buck-Emden.

Schuller also presented the new "initiative for the future" in Dresden. In view of the rapidly growing competition from Amazon and Alibaba, the shareholders must get their heads around digital transformation. A large number of project groups have therefore been created in Soltau over the last six months to work on the required change. The cooperative has also made upwards of ten million euros available in investment for this purpose.

Digitalisation cannot be mastered, however, without a radical change in the corporate culture, according to Buck-Emden. The planned changes also have a major impact on brand management, the corporate image, the role of private labels and other things. The first measures are expected to be implemented this year.

|25 June 2018


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