News | Reorientation


Hagebau embraces digital transformation

The associates’ meeting of the building materials and DIY store cooperative Hagebau was held in Dresden.

The associates’ meeting of the building materials and DIY store cooperative Hagebau was held in Dresden.

Hagebau is currently getting to grips with digital transformation, as revealed by the agenda for the associates' meeting of the building materials and DIY store cooperative. Board chairman Johannes Schuller and Jan Buck-Emden, management spokesman, took the opportunity to explain the radical reorientation planned by the retailer at a press conference. "There is just one thing we have to do properly: we must undergo a radical change," said Buck-Emden.

Schuller also presented the new "initiative for the future" in Dresden. In view of the rapidly growing competition from Amazon and Alibaba, the shareholders must get their heads around digital transformation. A large number of project groups have therefore been created in Soltau over the last six months to work on the required change. The cooperative has also made upwards of ten million euros available in investment for this purpose.

Digitalisation cannot be mastered, however, without a radical change in the corporate culture, according to Buck-Emden. The planned changes also have a major impact on brand management, the corporate image, the role of private labels and other things. The first measures are expected to be implemented this year.

|25 June 2018

More about the company

Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Leroy Merlin opens store in Madrid

Leroy Merlin has opened a new store in Raimundo Fernández Villaverde Street in Madrid. The urban-format proximity-format was implemented. The store View news...

Byggmax expands in great strides

During the second quarter, the implementation of the strategic plan continued at a high pace, reports Byggmax. This year the company opened at total View news...

HIL Limited to acquire Parador

The Indian building materials manufacturer HIL Limited, a subsidiary of the CK Birla Group, is to acquire Parador from its previous majority owner, View news...


EDRA, the European DIY Retail Association, and GHIN, the Global Home Improvement Network have today announced the joining of EDIN, the European View news...

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

5th Global DIY Summit 2017


Storch-Ciret Group

Berlin was the center of the DIY universe

The 5th Global DIY Summit in Berlin was a first class networking event for the international home improvement industry. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.