News | DIY vs. DIFM

Back

Do-it-yourself share of home improvement increases

Do-it-yourself oder do-it-for-me, that's the question. Photo: LBS

Do-it-yourself oder do-it-for-me, that's the question. Photo: LBS

In 2017 European consumers opted to do it themselves more often. The proportion of home improvement projects realised as do-it-yourself, rather than commissioning a tradesman (Do-it-for-me), increased from 65 per cent in 2016 to 67 per cent. The DIY share increased most in Germany (plus 8 per cent), Belgium (plus 6 per cent) and Spain (plus 5 per cent). In contrast, the proportion of DIFM projects grew in particular in Denmark (plus 5 per cent), Italy (plus 4 per cent) and Sweden (plus 3 per cent). These figures were revealed by the European Home Improvement Monitor of the Dutch USP Marketing Consultancy.

In the other five countries surveyed - France, the Netherlands, Poland, Great Britain and Austria - the ratio of DIY to DIFM has remained more or less stable. Where the DIY proportion has risen, this could be due to the fact that professional services have become more expensive in the countries concerned, according to the market researchers. A possible explanation for DIY generally being more popular than DIFM is that the baby boomer generation still knows how to do it oneself, while younger people often cannot afford to get tradesmen in.

|16 February 2018


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Kesko sales in building and technical trade are declining

The Finnish Kesko Group closed the year 2018 with sales of EUR 4.2105 bn in its building and technical trade division. This is a decline of 4.8 per View news...

New experts support the Home Improvement eRetailer Summit

Four experts on e-commerce marketing and sales have agreed to join the advisory council of the Home Improvement eRetailer Summit. Scott Benedict is View news...

Eurobaustoff has got a first member in Sweden

Derome Aktiebolag is the first Swedish partner for the German building materials trade cooperative Eurobaustoff. The company has its headquarters in View news...

Kingfisher aims to remain in Germany with Screwfix

Kingfisher does not apparently intend to pull out of Germany with its Screwfix stores. A report on plans to pull out that was published by View news...

Actual figures

Statistics Home Improvement Europe


Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

6th Global DIY Summit 2018

V33 group, Inspiring presentations

V33 group

Inspiring presentations

More than 1 100 participants came to the 6th Global DIY Summit in Barcelona. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.

Gallery