“Covid-19 is a gigantic wake-up call: the old normal is dead”

Rik Vera has been thinking about "The day after Covid-19" at the Global DIY-Network. Even though the keynote speaker, author, lecturer at business schools and advisor has determined that business and life has currently completely changed ("Covid-19 is a gigantic wake-up call: the old normal is dead"), he sees major opportunities in the situation: "The best moment to rebuild your company is right now," he called out to his audience on the screens. One of his pictures in his very lively presentation: "This is not a tsunami, it's just a great wave." So: "Learn how to surf!"
How does that work? By taking Vera's advice and principles to heart, which include, for example: the "feast" rule, that is to say, observe "fast, easy, accessible, simple, tempting" when it comes to the interface to customers; observe the "homo sapiens" ("online meets offline" and vice versa), so that retail creates the online convenience in the offline environment and offline creates emotion in the online environment, for which Rik Vera sees ideal conditions, especially in the DIY trade; and create a local ecosystem which is smart and data-driven.