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Consumers take on more DIY projects due to coronavirus

Some findings of the European Home Improvement Monitor in the first quarter 2020.

Some findings of the European Home Improvement Monitor in the first quarter 2020.

The coronavirus crisis has prompted many consumers to spend more time on home improvement projects. This has now also been confirmed by the May survey as part of the European Home Improvement Monitor in eleven countries. According to this, 25 per cent of consumers in Europe state that they have been working more on such projects, while the opposite was the case for 14 per cent - so that all in all an increase of 11 per cent remains, as USP Marketing Consultancy, who carried out the study, has calculated.

Of course there are major differences between the countries - in this question even more so as the lockdown has been implemented to different extents throughout Europe. For example in the Netherlands: DIY stores were not closed at any time there, while at the same time, people were asked to work from home wherever possible. This led to 32 per cent of the surveyed Dutch to tackle more home improvement projects and only 8 per cent to take on less. At the other end of the scale Poland can be found, where 18 per cent more, but 24 per cent less home improvement activities were carried out. USP also noted that age played a role: millenials appeared to have realised the most of such projects due to the coronavirus crisis.

Another recognition from the May survey: even though consumers clearly ordered more online, they prefer to purchase from DIY stores - significantly more than in April still.

|29 May 2020 | 12:37


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