News | Morocco


Bricoma also targets new strategy with 17th store

The opening of its 17th store also marks a strategic restructuring for the Moroccan DIY store operator Bricoma: the holding has entered the commercial property business through its subsidiary FC2B. Because the 17th Bricoma store, with a retail space of 2 000 m², is located in the new Ryad Square Shopping Center on the outskirts of the capital Rabat. The Bricoma group has invested MAD 220 mio (EUR 20.4 mio) in the project. It expects that 15 companies from the sectors of furnishings, children and fashion as well as gastronomy will lease units in the 15 000 m² shopping centre. They are expected to attract around three million visitors per year and thus ensure annual sales of MAD 650 mio (EUR 60.2 mio). Around 750 jobs are expected to be created directly, more than 4 000 indirectly.

The new business field also has a strategic function internally, according to a press statement: Bricoma wants to manage the transformation of the company from a family structure to an institutional organisation in line with international standards. In the DIY business, Bricoma is planning to extend its branch network to 20 locations.

|21 May 2019

More information on these subjects
More about the company

Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Home Pro growth rate recovers

After a poor start to the year, the Thai DIY chain Home Pro saw its growth rate rise again in the second quarter. Sales income increased compared View news...

Wesfarmers acquires online retailer Catch Group

The Wesfarmers Group in Australia, which also includes DIY market leader Bunnings, has acquired the online retailer Catch Group. This company View news...

Travis Perkins decides to demerge Wickes

Another change has been announced in the British DIY market. Wickes, the number two in the market, is to be separated off from the Travis Perkins View news...

The CWS Group acquires Vendor

The CWS Group is acquiring washroom solution provider Vendor from the private equity firm Egeria. The companes signed a purchase agreement on 9 View news...