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A third bought DIY products online instead of in store due to coronavirus

USP Marketing Consultancy asekd: "How did Covid-19 get you to buy your home improvement products online instead of in a store?" Source: European Home Improvement Business

USP Marketing Consultancy asekd: "How did Covid-19 get you to buy your home improvement products online instead of in a store?" Source: European Home Improvement Business

A third of European consumers (32 per cent) bought home improvement products on the Internet rather than in physical stores during the pandemic. This is one of the findings of the European Home Improvement Monitor in the second quarter. Major differences were found between the eleven countries studied. In Poland, 60 per cent of respondents were forced by Covid-19 to buy DIY products online, while in Belgium this was the case for only 21 per cent of those surveyed.

The precise reasons for this purchasing behaviour also varied. 41 per cent of respondents across Europe cited health and safety concerns as a reason and 31 per cent mentioned closed stores. 24 per cent of consumers said, however, that they didn't find what they needed in store. Compared with the other countries, the proportion of consumers giving this reason was highest in Germany at 31 per cent, while for France and Belgium it was lowest at 16 per cent.

| 2 September 2021 | 12:35


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