New marketing concepts

Adeo is making diversification a priority. The theme of furnishing and decorating is being established as an independent trading brand, to be followed by …

DIY boom in August

The first data on the Italian home improvement market computed by GfK Marketing Services Italy reveals that total sales of the Italian DIY superstore chains are …

Many-faceted

For 30 years Praktiker has had success in Germany with the group's value-for-money image. However, the international business is what brings the growth figures - and …

Worst fears confirmed

It has been a disappointing year for DIY retailers in the United Kingdom. In 2007 it still looked as if the less than buoyant trading of the previous couple …

Down but not out

Strength in the midfield

The merger of HDB (Hubo, Doeland, Big Boss) and Serboucom (Multimate) has resulted in the creation of the biggest group in the DIY sector in the …

Tough start

Market growth in France

The French garden market grew by 3.4 per cent in 2007 compared with the previous year, despite capricious weather during the main gardening season

Castorama invites customers indoors

April saw the inauguration of Castorama’s first outlet in a shopping centre. With this store the company, which is ranked second in France, is …

Slight increase in consolidation

The French DIY market continued to grow in 2007, when a turnover of € 21.5 bn was recorded. This development is dominated by the DIY stores, a…

The Top 20 in Europe anad North America

An impressive collection

Once America’s largest retailer, Sears has seen such enormous changes that the picture it presents today is completely different from even ten years ago

Strategic reorientation

The Spanish franchise organisation ATB, now under new management, intends to expand the number and size of its stores, revise its product ranges and …

Rapid rate of expansion

Marketing Trend has far more than 90 DIY stores in Italy under the Brico Io logo. The majority of these stores are run under a franchising system. The …