Veiling Rhein-Maas 2025 with slight increase in product sales

Veiling Rhein-Maas, the joint venture between Landgard and Royal Flora Holland, achieved product sales of €424 million in 2025, slightly above the level of the previous two years. After a rather subdued first half of the year with difficult conditions, the second half of the year was characterised by a larger range of goods, high demand and good average prices, according to a press release from the company.

Demand for cut flowers remained at a constant level throughout most of the year, with the exception of the months of May to July. The average prices achieved were on a par with the previous year's figures. The quantities delivered did not quite reach the previous year's level. Veiling Rhein-Maas sees the main reasons for this in the last tulip season, a subdued season for peonies and the partly poor weather in important import countries, which had a negative impact on imported flowers…