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With the "Machbarschaft" initiative, based on the Obi motto "Alles ist machbar" ("Everything is possible"), nine neighbourhood projects will be implemented throughout Austria this summer – Obi is providing the necessary materials and expert advice and is coming directly to the neighbourhoods with a mobile workshop and social media creator ‘Die Hauswerkerin’ Lisa M. to implement the ideas together.
The aim is to bring people together and strengthen the sense of community, emphasises the DIY store operator. "A real neighbourhood is created when people work together – we want to provide the right impetus for this with Machbarschaft," emphasises Dominik Hackl, Team Lead Brand & Communication at Obi Austria.
As part of a study commissioned by Obi, the market and opinion research institute Marketagent examined neighbourhood relations in Austria. According to the study, 68 per cent of Austrians surveyed are convinced that the sense of community used to be stronger – baby boomers (72.3 per cent) and millennials (73 per cent) in particular look back nostalgically.
At the same time, 56.9 per cent of Austrians surveyed regularly help out in everyday life. 47.1 per cent take on tasks such as watering flowers or collecting the post during the holiday season. Baby boomers (67.9 per cent) and Generation X (63.5 per cent) are particularly active in this regard, while 33.1 per cent of Gen Z say they rarely or never help out.
Vienna lives at a distance
Nowhere else in Austria is the relationship with neighbours as distant as in Vienna. 21.4 per cent of respondents in Vienna have no contact with the people next door, and 15.5 per cent even say they have a poor relationship.
In Lower Austria and Burgenland, 48 per cent of survey participants are aware of neighbourhood initiatives such as beautification associations. 51.9 per cent of residents also regularly interact with their neighbours in person. In Salzburg, as many as 78.7 per cent say they have a good relationship with the people next door, closely followed by Lower Austrians and Burgenlanders (70.3 per cent).
