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Ace Indonesia’s nine-month sales up 12.2 per cent

(Source: Archive)

The licensee of Ace Hardware in Indonesia reported a 12.2 per cent rise in net sales over the nine-month period ending in September. Ace Indonesia’s financial report shows that the country’s top home improvement retailer made 5.49 trillion Indonesian rupiah (IDR, EUR 327.11 mio) during the period, buoyed by the solid showing of all of its categories.

The home improvement category, which accounted for over half of the take at IDR 2.92 trillion, saw an 11.42 per cent rise in sales. It was followed by lifestyle products, which grew 13.51 per cent to IDR 2.24 trillion and was responsible for 40 per cent of the top line. Toys, which grew the fastest – it posted an 18.5 per cent rise – raked in IDR 224.904 bn and made up four per cent of the total.

In an analyst’s note dated 7 November and published on Smartkarma, CrossAsean Research founder and analyst Angus Mackintosh said that Ace Indonesia’s positive performance can be attributed to new store openings as well as strong comparative sales, which grew 7.4 per cent in the nine-month period.

“This [increase in same store sales] was triggered by increasingly strong foot traffic triggered by its #BisaKejadian campaign launched on 26 March 2023. The company has since launched two more digital campaigns for its Boom sales and its 26th Anniversary sales. [2022] had seen only +0.2 per cent SSSG despite the end of Covid,” he said.

He also said that Ace Indonesia’s digital campaigns and their supplementary programs helped drive revenues.

The company has also rolled out new concepts for its stores, adopting an “open concept floor plan with a more spacious layout and a wider view of its products, with interactive displays and informative visualisation of products and branding,” Mackintosh said.

“The company has also developed a scan and shop feature allowing customers to scan items in-store and pay through the app. It also allows for payments to be part-funded by accumulated points. Members are also included in a special stamps scheme which gives them access to special price products through the scheme,” he added.

Ace Indonesia is part of the Kawan Lama group.

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