Malaysian home improvement retailer Mr. DIY ended 2022 with more than 2 500 outlets across the globe, indicating that it has no plans of slowing down on its goal of having an eponymous store in every neighbourhood around the world. After becoming Asia’s largest home improvement retailer in terms of store count, it has now set its sights on aggressively expanding in Europe, with plans to venture into Greece as well as in other Eastern European countries over the next two years. This follows its rapid expansion in Turkey and Spain over the course of only a year.
Whether Mr. DIY can maintain its momentum in a continent that is vastly different from Asia remains in question, though its move to keep the east of Europe seems prudent: in terms of demographics, this part of the continent may resemble Asia more closely than others.
In this two-part series, DIY International's Asia correspondent Jennee Rubrico tackles Mr. DIY’s strategies in Europe and delves into its growth across the world. Part 1 looks into the challenges it faces in trying to replicate its Asian success on the continent where DIY is one of its biggest markets, while Part 2 (to be published next week) dissects the company’s performance in the year just passed, and what this year is shaping up to be for the home improvement giant.