New showroom concept in the Rona network

A member of the Rona Group in Canada, which belongs to Lowe's, has opened a first location for an appliance store with a showroom concept. The goal of this new concept is to provide an improved shopping experience, according to Lowe's Canada. The store is designed as a showroom where appliances and other products are showcased in fully furnished indoor and outdoor living spaces. It also features a range of products on display, including high-end stoves and fireplaces, barbecues, kitchen cabinets, fashion plumbing items, as well as bricks and stones. In a home-like space, customers can choose their products and leave with their purchases on the same day or take advantage of a "white glove delivery service," and have their purchases delivered within a few days. This applies to all products in stock, including hundreds of appliance models.

The store is operated by Éric Deslongchamps, owner of three other Rona stores in the Gatineau Valley and the Upper Laurentians. "We listened to our customers and wanted to innovate to provide a shopping experience that meets their needs. Through this new store concept, we want to show projects as a whole and inspire our customers. But above all, we want to give them quick access to the products they need for their home or commercial projects, as well as a wide selection of appliances," said Éric Deslongchamps at the opening ceremony of the store.

The 500 m² building and 200 m² adjacent warehouse have been completely renovated, representing an investment of CAD 500 000. Customers now have access to an expanded offer with 100 products from Rona's leading brands, such as Bosch, Frigidaire, Samsung, LG, Whirlpool, and many more.