Nova Linia to be more efficient in the future

The Ukrainian DIY chain Nova Linia intends to operate more efficiently in the future and open one or two new stores in 2013. According to Interfax Ukraina, the retailers want above all to increase their operational efficiency from 2013 by going for relatively conservative growth that is slow and steady and without too much borrowing. This year should first see the reopening of the DIY store in Zaporoshe, which burnt down in 2011. Then either one or two new stores should be added in 2013. The company has sold its first business in Kiev as part of the new strategy, since the trading and parking areas have proved too small for the preferred format of around 10 000 m². The report says that, although Nova Linia sees itself as inferior to its big rival Epicentr with its 20 000 m² megastores in a direct comparison, it puts itself ahead of the international DIY multiples in the Ukrainian marketplace.