Seamless integration

Ledvance deliberately focused on emotion at this year’s Lichtwoche Sauerland: Visitors to the booth were immersed in the Osram Homelighting product world—just in time for the brand’s 120th anniversary. A catwalk-style tour demonstrated how light can be used today to effectively bridge the gap between design, function, and smart applications. The focus was on the major themes of the portfolio—from smart home and functional lighting to indoor solutions and concepts that support sales at the point of sale. More than 1,000 products were installed across an area of approximately 500 m² for the presentation.

“Our goal is to support retailers by providing guidance, clarity, and concrete applications for end customers,” explains Isabella Lang, Head of Marketing DACH. “To achieve this, we demonstrated at Lichtwoche Sauerland how brand identity, product range, and POS expertise can be combined into a cohesive overall picture.”

The company offers a tailor-made portfolio for every customer group and every requirement. For the DIY and specialty retail sectors, the product groups of functional and technical lighting remain a central focus. Therefore, Ledvance showcased its product range, including POS concepts, as well as a selection of new products from the Osram Homelighting portfolio. The range here includes, for example, LED tubes, damp-proof luminaires, light strips, office lighting, task lights, and new variants of high-bay and renovation luminaires.

Ledvance offers a complete range of replacement solutions for classic T5 and T8 fluorescent lamps in the Osram Homelighting portfolio. This includes the new standard in T8 LED tubes, which delivers higher performance at the same price point. New Pro versions of the LED tubes, featuring greater efficiency, higher lumen output, longer service life, and shatter-resistant full-glass construction, are suitable for particularly demanding applications.

The new highlights from the portfolio of wall and ceiling lights as well as decorative lighting were presented on three display islands and in seven cozy booths. The glass variants came in a variety of shapes and colors. They are designed to complement various interior styles. A smart addition for the home was showcased with the entertainment portfolio—here, bestsellers such as the Magic Panels were combined with products from the new generation. In addition, the playfully designed Letter Lamps demonstrated how the home can be decorated with a wide variety of motifs.

In a walk-through Smart Home, visitors experienced interactively and in a practical context how the benefits in everyday life can be multiplied through the interaction of numerous smart products—bundled into a single system and controllable via the Smart+ app.

For example, a smart doorbell can automatically send a notification to the homeowner’s cell phone; a smart window contact controls the roller shutter or a heating thermostat when the window is opened; and a smart door lock can open the door for visitors remotely via the Smart+ app. A new smart water sensor indicates when the washing machine is leaking water, and a smart smoke detector can send an alert via the app, a siren, and a light. With Smart+, the lights can be turned on when stepping onto the patio, while a smart irrigation system controls the water supply during the summer. The goal across all smart product categories is to establish the uniform Matter standard.

The smart portfolio also aims to impress at the POS with a clear, application-based presentation, as well as through modular communication elements and a lockable display case.

At the POS, Ledvance focuses on flexibility and adaptability: 28 new shelving concepts were introduced, along with a swappable panel system designed to facilitate product line changes. In addition to shelving solutions, the brand also showcased secondary placements and displays. “Retail needs concepts that work in everyday market conditions—quickly, clearly, and flexibly,” emphasizes Martin Braun, Head of B2C EU-W and Head of ECOM Europe.

As a bridge between brick-and-mortar retail space and digital information, Ledvance presented an e-commerce terminal at Light Week that offered insight into how the company is addressing the future of retail. Through the terminal, retail partners and visitors could access content and digital extensions related to the product range and applications. Digital formats such as 3D models and digital brand worlds, designed to connect physical and digital touchpoints, complement this concept. AI-based functions and gesture-controlled products enable interactive use.

With the Smart Macaron and the Smart Twist table lamp, Ledvance also showcased previously launched solutions featuring integrated gyro control.

Dr. Ulrich Weiss, Head of Product Management, emphasizes: “For us, innovation means enhancing everyday benefits and making solutions as simple as possible. It is crucial that users immediately understand and experience the added value.”