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Wickes achieves sales growth of nearly 20 per cent in the first quarter

Private label products are an important part of the Wickes range.

Private label products are an important part of the Wickes range.

The British DIY chain Wickes realised sales growth of 18.9 per cent in the first quarter of 2021. Like-for-like sales grew by 19.7 per cent, whilst the sales area decreased by 0.8 per cent. The core business segment saw a like-for-like increase of 38.5 per cent. According to the parent company, Travis Perkins, this performance was delivered across a broad range of product categories and was driven by Wickes' digital capability, with continued high participation of customer delivery and click & collect fulfilment.

With Do-it-for-me showrooms remaining closed throughout the quarter, which included the key winter sale period, the recently developed digital DIFM journey enabled Wickes to maximise the opportunity available in the market, the retailer explains. DIFM like-for-like sales in the first quarter declined by 25.0 per cent on a delivered basis, and orders through the winter sale period were down by around 50 per cent.

Travis Perkins is currently in the process of selling the Wickes chain. This demerger process "remains on schedule to be completed at the end of April, leaving the business a simplified and trade focused group," CEO Nick Roberts commented.

|19 April 2021 | 12:22


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