News | Online research


The search begins at Amazon and not at DIY retailers

The online research starts at Amazon - but not everywhere, as the country results of the European Home Improvement Monitor show.

The online research starts at Amazon - but not everywhere, as the country results of the European Home Improvement Monitor show.

The majority of European consumers still prefer stationary DIY stores as shopping source for home improvement products, but almost half of them carry out research on the Internet in advance - namely mostly on Amazon. In the first quarter of 2019, the American online giant achieved a share of 42 per cent when consumers were asked, as part of the European Home Improvement Monitor (USP Marketing Consultancy), where they begin their online research when it comes to everything DIY. Google stands at second place with 34 per cent, all online shops by DIY store operators together achieved only 15 per cent.

As these graphics show however, the proportions vary considerably among the examined countries. In Poland, for example, the DIY store operators together have a share of 67 per cent, just as much as Google in Sweden. In the Netherlands too, the DIY retailers perform significantly better (39 per cent), as well as in Denmark (29 per cent) and Belgium (25 per cent). The highest Amazon shares were measured in Italy (70 per cent) and in Germany (53 per cent).

|27 November 2019 | 09:30


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Depo DIY also expands in Estonia

The Latvian chain Depo DIY is now also expanding in Estonia. It is currently completing a location there in Tallinn. The online message service View news...

CIHS cancelled for 2020 and moved to October again for 2021

The China International Hardware Show (CIHS) in Shanghai has been cancelled for 2020 and returns to its October date in 2021. This has been announced View news...

Hubo boss Erwin Van Osta is now chairman of Comeos

Erwin Van Osta, owner and CEO of the Belgian DIY store chain Hubo, is new chairman of the Belgian retail federation Comeos for the period of 2020 to View news...

8th Global DIY Summit in June 2021 in Copenhagen

The 8th Global DIY Summit won't take place until next year, namely from 9 to 11 June 2021 in the Danish capital of Copenhagen. With the postponement View news...

DIY International | Service

DIY International Corona special

The Coronavirus crisis and the DIY industry

All news, reports and information from the DIY International editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!