News | The garden is weakening


The European DIY market most recently grew by two per cent

In 2017, sales in the European garden segment range shrank by 0.1 per cent.

In 2017, sales in the European garden segment range shrank by 0.1 per cent.

The do-it-yourself market in the European Union grew by 2.0 per cent to a volume of EUR 726.5 bn in 2017. The DIY range increased by 0.9 per cent and the building materials range by 4.4 per cent, however sales in the garden range shrank by 0.1 per cent. These figures have been established by the German market research company IFH.

More than half of sales are attributed to DIY, the main goods group (51 per cent), building materials at 37 per cent and the garden segment at 12 per cent. The largest single market with a share of 21 per cent is Germany followed by France and Great Britain. The largest sales channel by far was identified by the IFH survey as trade and other channels which include, among other things, the furniture trade, department stores and store chains as well as food retailing; almost three quarters of the market volume is attributed to this position. The DIY stores (more than 1 000 m² retail space) follow in this observation with a market share of 10 per cent.

|19 December 2018 | 11:41


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