News | European Home Improvement Monitor


Smart Home: interest in lighting but not in the garden

When it comes to the smart home, European consumers who wish to invest in this field are mostly interested in applications in lighting (14 per cent) and are least interested in the garden (4 per cent). These survey results by the European Home Improvement Monitor from the first quarter of 2020 have been published by USP Marketing Consultancy. Between these two are the application areas security (11 per cent), heating (10 per cent), door communication (7 per cent) and blinds (7 per cent).

The most important reason against the smart home is, from the consumers' point of view, the high costs (59 per cent). The majority of those in favour mention the opportunities of saving energy and making everyday life easier (each 55 per cent). In addition, many consumers state further obstacles which dissuade them from using smart home applications: the fact that a professional is required for the installation (44 per cent) and that both self-assembly (35 per cent) and usage (21 per cent) are too complicated.

Less surprising is the survey result that an interest in the smart home declines with rising age. It is very high at 55 per cent among the millennials (18 to 34 years), but only 28 per cent among the age group 55 years and older.

|22 June 2020 | 12:44


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

CIHS cancelled for 2020 and moved to October again for 2021

The China International Hardware Show (CIHS) in Shanghai has been cancelled for 2020 and returns to its October date in 2021. This has been announced View news...

Hubo boss Erwin Van Osta is now chairman of Comeos

Erwin Van Osta, owner and CEO of the Belgian DIY store chain Hubo, is new chairman of the Belgian retail federation Comeos for the period of 2020 to View news...

8th Global DIY Summit in June 2021 in Copenhagen

The 8th Global DIY Summit won't take place until next year, namely from 9 to 11 June 2021 in the Danish capital of Copenhagen. With the postponement View news...

Spoga+Gafa has been cancelled and has been given a new, earlier date

Spoga+Gafa has been cancelled for this year and has been given a new, earlier date for the future. Next year, the leading global trade fair for the View news...

DIY International | Service

DIY International Corona special

The Coronavirus crisis and the DIY industry

All news, reports and information from the DIY International editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!