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New concept for Bricorama and Bricomarché

The Bricorama store in Orgeval is the first to realise the new NEW concept.

The Bricorama store in Orgeval is the first to realise the new NEW concept.

The French trading group Les Mousquetaires has introduced a fundamentally new concept for its sales channels Bricorama and Bricomarché. The omni-channel concept with the title NEC ("Nouvelle Expérience Client" - "New Customer Experience") has now been implemented in its version for large-format locations for the first time in the Bricorama store in Orgeval to the west of Paris. In addition, there are the formats "coeur de parc" (main format) for the sales channel Bricomarché as well as "proxi" (proximity).

The concept which has been realised in Orgeval is primarily targeted towards project customers. The location has a retail space of 9 450 m² available, of which 6 700 m² are heated. Almost 60 000 articles are in stock. A focus lies in providing services which are also offered in cooperation with the tradesman platform Yoojo. There are showrooms, project sections, teaching areas under the title "La Fabrique" as well as an offer for second-hand tools: customers can hand in their tools which are then repaired, conditioned and resold. Here, Bricorama cooperates with the organisation Envie, which employs people with the aim of their social rehabilitation.

| 5 May 2021 | 11:27

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