News | Industry significantly improves

Back

DIY store study 2020: Globus Baumarkt once again at the front in Germany

DIY store study 2020: Globus Baumarkt once again at the front in Germany

DIY store study 2020: Globus Baumarkt once again at the front in Germany

Once again, the winner is - Globus Baumarkt. The latest DIY store study by Konzept & Markt and Dähne Verlag shows: in terms of DIY store image from the customers' point of view, the DIY store operators from Saarland in Germany are once again right at the front. However their advantage over the new second place has shrunk, despite their own score improving (+44 to 2 600 index points) compared to 2018. The reason: the runners-up have caught up hugely: Obi, the new second, even by +398 index points, Hornbach, who has slipped down one place, by +377 points. Overall, the average value of all 15 recorded operators rose by 368 index points (from 2 088 to 2 456), which on the one hand is due to the newly added Sustainability category, but also the significantly improved individual values. The ranking of the best DIY store from the customers' point of view is gathered every two years.

Overall, 45 image items were analysed from the now eight categories: Selection, Pricing, Quality/Service, Employees, Shopping atmosphere, Advertising, Location/Reachability and Sustainability (new!). For the current DIY store study, in the months of January and February 2020, 2 000 persons in households who mainly take care of purchases required in connection with renovation work, repairs, DIY, crafts, garden work etc. were once again surveyed online using a structured questionnaire.

Further information on the DIY store study 2020 "DIY stores in times of change - how strong are the effects of social media and sustainability?" is available here: https://www.daehne.de/shop/de/studie-baumarkt-2020?c=106.




| 5 May 2020 | 11:34

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Cencosud maintains stable sales in first quarter

The Chilean trade company Cencosud increased its sales in the field of home improvement in the first quarter by 0.6 per cent compared to the same View news...

Davidsen grows by 24 per cent in 2019 after Optimera takeover

The Danish timber merchant Davidsens Tømmerhandel, to which the DIY chain Optimera has also belonged since 2019, made sales last year of DKK 2.3 bn View news...

Mr. Bricolage to open in Gabon, Mauritania and Senegal

The French franchise group Mr. Bricolage aims to open its first DIY store in Gabon this year, according to concept and development director Philippe View news...

Lowe’s grows by 11 per cent in the first quarter

Growth at the US home improvement chain Lowe's has significantly outstripped that of its long-term rival Home Depot during the coronavirus crisis. In View news...

DIY International | Service

DIY International Corona special

The Coronavirus crisis and the DIY industry

All news, reports and information from the DIY International editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

Actual figures

Statistics Home Improvement Europe


Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!