Following its new strategy, the company wants to concentrate on the Nordic countries and e-commerce. The company has announced an optimisation of the product mix in its stationary trade. They state that in-store tests have shown 'that we can reduce the number of products and still considerably increase sales in many categories,' according to a statement by Lotta Lyrå, president and CEO of Clas Ohlson.
Six months
Clas Ohlson reports an increase of nine per cent
Following its new strategy, the company wants to concentrate on the Nordic countries and e-commerce. The company has announced an optimisation of the product mix in its stationary trade. They state that in-store tests have shown 'that we can reduce the number of products and still considerably increase sales in many categories,' according to a statement by Lotta Lyrå, president and CEO of Clas Ohlson.