News | New logo and new livery


Clas Ohlson launches new visual identity

Clas Ohlson launched its new visual identity with a new logo and updated colours

Clas Ohlson launched its new visual identity with a new logo and updated colours

Clas Ohlson launched its new visual identity on 11 August 2021 with a new logo and updated colours. The new identity reflects the transformation that Clas Ohlson has undergone, with ties to the company's history, making the brand easier to recognise. 'As a company we have changed time and again for over a hundred years. From Clas Ohlson's cycle repair shop and subsequent mail-order business to an international chain store that made a name for itself as the modern ironmongery. Now we are a home improvement retailer that simplifies everyday life with products, advice and services in stores, online and in customers' homes. That change also needs to be reflected in how we look,' says president and CEO Kristofer Tonström. The inspiration for the symbol in the new brand logo is taken from the sign that has been hanging on the facade of the Clas Ohlson head office in Insjön since 1972.

|12 August 2021 | 10:46


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Mr. DIY confirms market entry into Turkey

Mr. DIY, Southeast Asia's largest home improvement chain, has announced its entry into Turkey, confirming a March 2021 DIY International report on View news...

Hornbach aims to operate its first energy-neutral store

The German DIY store group Hornbach has opened the first store that it intends to operate on an energy-neutral basis. Located in Apeldoorn in the View news...

French garden market extremely positive in a two-year comparison

For the French garden market, August was the third month in a row to exhibit a downturn compared with 2020 at -6 per cent. Because 2020 was an View news...

Spoga+Gafa reports a significant response and strong booking figures

In "greetings from the Spoga+Gafa team" on LinkedIn, fair director Stefan Lohrberg has expressed his confidence in anticipation of the View news...