Paint sprays for the DIY segment

The Motip Dupli Group has had a very good relationship with the former DIY in Europe and today's DIY International with its brands Dupli-Color and presto since the 1990s. Up-to-date and extensive editorial topics and reporting on everything to do with the application areas of paint sprays and putty products were thus able to reach the decision-makers in DIY on an international level. "At this point we would like to say thank you to the Dähne Verlag publishing house for the many years of cooperation, and congratulate them on the 30th anniversary of DIY International," writes the company.
The Motip Dupli Group can look back on a long history dating back to the year 1946. The foundation stone was laid in Switzerland, from where the company founder Kurt Vogelsang introduced the paint spray can to the European market. It still holds a market-leading position with the Dupli-Color brand today. The group of companies includes product locations in Haßmersheim and Schwerte (Germany) as well as Wolvega (the Netherlands) and eleven subsidiaries.
In addition to the DIY segment, the group of companies also offers paint and effect sprays for cars and industry. This is how the figures look: every year over 124 mio spray cans, 4.3 mio touch-up pencils, 6 500 tonnes of putty and primer paints, sales representatives in 23 European countries, over 910 employees and annual sales of over EUR 235 mio (2018). The group has been the number 1 in Europe by far for many years when it comes to paint sprays and touch-up pencils.
At the same time, paint sprays have gained significance in the DIY segment. And that's not just because of the rising quality of the product, it's also because of the wide variety in effect sprays and special sprays. By extending the target group to the crafts and decoration business, a greater number of female spray paint users are also coming to the fore.
In order to give the customer journey in the DIY field an optimised layout, the wide product programme of the Dupli-Color decoration series was introduced at the FAF trade fair with a new kind of shopper concept. Independent market and focus group surveys were carried out for this purpose. The new communication concept includes a new key visual which is reflected in the new product design and in the layout of the communication media as well as in a user-orientated POS concept.