Established in 1989 by a merger of three hardware associations operating in Austria, 3e AG recorded external sales of EUR 649 mio in 2020. Of this, EUR 475 mio was earned in Austria, where its 145 member companies are based. Another 158 international companies spread across eleven countries in central and southern Europe are also members of the group. In the last few years, the cooperative has moved away from its former focus on combining the purchasing power of its affiliated member businesses towards becoming a service company concentrating on omnichannel marketing, digitalisation and the development and implementation of speciality retail concepts.
19 retail organisations with 24 distribution channels and around 210 supporting members from industry and the service sector are now organised in the BHB.