Phase 2 for Rona

The Canadian home improvement retailer Rona intends to grow its market share from the current level of 17.5 per cent to 20 per cent by the end of 2011. This target is part of the 2008-2011 strategic plan, the second phase of which the company is trumpeting as its "New World Program". This covers the "Studio by Rona" concept announced in 2009, and a programme designed to safeguard succession arrangements for the members of the cooperative. What is more, Rona intends to increase the share of own-brand sales from 19 to 24 per cent. The first phase of the strategic plan was implemented under the motto of "Productivity, Efficiency and Profitability".
The company plans to strengthen its position in Ontario and the west of the country over the course of this year and next, and to further develop the market in Quebec and Atlantic Canada as well. Moreover, priority is to be given to the trade market, which is estimated to be worth C$ 70 bn.