Start-up of new umbrella brand

All went according to plan on 28 September, when members of the 3E-AG group opened 70 stores in the new “Let’s Do It” umbrella brand format. The outlets have a combined retail area of 48 500 m². They are all existing stores that have been reformatted to conform with the new umbrella brand in respect of market image, interior design and product range. The members expect that implementing the new concept will bring them sales growth and an improved differentiation from the competition for the future.
You can read a detailed report in the next issue of DIY in Europe (No. 11-12/04).