Separation of building materials and DIY pays off

The Würth-Hochenburger group, the biggest member of Hagebau Austria, achieved sales totalling € 97.6 bn last year. The company operates twelve builders’ merchants and five DIY stores. According to a press release, making a clear division between these two areas, including separate salesrooms, has proved its worth since there has been a steep increase in the level of acceptance by trade customers. For the current year the management duo of Hanna Woitsch and Peter Wirth is targeting the € 100 mio mark.